Before I make any parent feel too guilty, let me say that we, like our children have become the victims of insanely aggressive marketing. Everywhere we turn, food ads appear. And when they do, we salivate. We’re only human. Marketers are manipulative and the problem is, manipulation works. Make something look delicious and we will take a bite. Marketing works with food, violence and sex. We all know what’s happening. Muffins have been injected with steroids, the ¼ pounder is now a ¾ pounder and we feel as though we’ve lost the battle- either with ourselves, or with our children.
Personally, I think it’s too much to have to choose between fifteen types of potato chips, so I skip it altogether. And varieties of pantyhose? Don’t get me started. I felt liberated the day that my 28 year old daughter told me that they were out of style. Praise God. One less decision to make.
So what’s a frightened, overwhelmed and exhausted parent to do? Surrender and hope for the best? Absolutely not. We can win this one. I see parents winning all the time and this is how they do it.
- ONLY shop the outside of the supermarket and control…
