The highlight of the professional football season is just around the corner. This year’s Super Bowl pits the Baltimore Ravens against the San Francisco 49ers. No doubt many of you are planning parties around the big game.

Whether you’re a football fan or not, one thing’s for sure: most Super Bowl watchers look forward to the television commercials. This year’s Super Bowl ads promise to deliver what they’re famous for: memorable product pitches that are creative, funny—and sexy.

And you may find it hard to believe what’s sexy this year.

Fish sandwiches.

That’s right. Joining the ranks of Abercrombie and Fitch and Victoria’s Secret in selling sex to us, Carl’s Jr./Hardee’s (a fast food restaurant chain) continues its popular campaign featuring skimpily dressed beautiful women eating food. Who could have thought that eating a sandwich was sexy? Apparently Carl’s Jr. does. You will see a gorgeous, sun-tanned, swimsuit model slinking along a sandy sea shore taking a bite out of a fast food sandwich with her eyes closed and licking mayo off her fingers. Seriously?

I’m not a football fan, but I feel for parents who love to watch the game and who are trying to raise modest, healthy kids. Those…